Forget the “good girl” tropes. The New Identity is for the Gen Z woman who isn’t afraid to take up space or break a few tradition-bound rules. This set is a tribute to the Teekhi energy—the sharp, fiery spirit that refuses to blend into the background of a crowded wedding hall or a dimly lit cocktail lounge.
It’s designed for the woman who styles her saree with combat boots or her velvet blouses with an undercut. It’s for the one who knows that “rebellion” isn’t just an act; it’s an aesthetic.
This isn’t your typical heavy haar. We’ve engineered a sleek, rhodium-plated collar that contours the neck with precision, creating a “liquid silver” effect. The highlight is the asymmetrical wing of vivid, blood-red teardrop rubies that seem to sweep upward toward the jawline, mimicking the fluid motion of a flame or a bird in flight.
Free shipping on prepaid orders above ₹999. Delivered in 24 hrs in metros · 3–5 days across India · Cash on Delivery available under ₹5,000.
Keep away from water and perfumes. Store in the pouch provided.
Hand-picked by our stylist for this piece.



Forget the "good girl" tropes. The New Identity is for the Gen Z woman who isn't afraid to take up space or break a few tradition-bound rules. This set is a tribute to the Teekhi energy—the sharp, fiery spirit that refuses to blend into the background of a crowded wedding hall or a dimly lit cocktail lounge. It’s designed for the woman who styles her saree with combat boots or her velvet blouses with an undercut. It’s for the one who knows that "rebellion" isn't just an act; it's an aesthetic. This isn't your typical heavy haar. We’ve engineered a sleek, rhodium-plated collar that contours the neck with precision, creating a "liquid silver" effect. The highlight is the asymmetrical wing of vivid, blood-red teardrop rubies that seem to sweep upward toward the jawline, mimicking the fluid motion of a flame or a bird in flight.
Honestly was sceptical about imitation jewellery but yeh toh kamaal ka hai. Wore it 4-5 times already, no colour change. Totally worth it.
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